A Startup A Day

Startup #36 - Three Minute Soulmate

April 26, 2007 · No Comments

flower_heart_clock.jpgHere’s another dating website idea, the premise here is that people generally don’t want to invest much time in a new site.  Instead of requiring a lengthy sign-up form or just flipping through pictures based on age/sex/location, this site would let you find your soulmate in three minutes or less.  How?  By cutting out the most time-consuming part of online dating - flipping through page after page of doctored pictures followed by the same generic “I like to go out but am also up for a quiet night at home watching movies” profiles. 

The idea is two-fold: First, have the user take a short quiz to determine their personality type (such as this one).  Then, use the results to find only one person they are most compatible with.  If the user then wants to see additional matches, here’s where you get them to fill out a profile.  Limit the number of required fields, and make it as fun and easy as possible.

Why show only one match?  Because of a simple human truth: we want to believe that there is one person out there who is perfect for us, a soulmate.  We don’t want to find love by choosing the least undesirable person out of a list of 50, we want the cosmic power of the universe to step in an present us with that one perfect person.

What do you guys think about this one?  Looking for the cosmic power of the universe to come along and strike me with a new idea?  I got my keys for my first house today!  Launched the site!  Prepping for Vegas!  Got seven cavities filled!  Big day.

Categories: Ideas

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