Startup #2 – Swap It Up

Remember that guy who traded up from a giant red paperclip to a house in less than a year? SwapItUp.com builds on that concept – a virtual contest to see who can make the best series of trades.

You start off by posting something you own that you feel someone else might want. Other users can browse your item and make a trade offer. Once you accept an offer, you would achieve the next level and repeat the process with your newly acquired item.

There’s a lot of strategy involved in what trade offers to accept. For instance, you may be offered an Alf pog for your slap bracelet. You may have already completed your pog set, but you notice pogs are hot…it might be good for future trades…

There would be a few limits to make it more interesting:

– You can only stay at a level for up to 7 days. If you don’t take any offers within that time, your string ends and you have to start over.

– There are only 7 levels – the goal is to have the best 7 level swap series.  Once you complete 7 swaps, that series is retired and featured on the front page.

What do you guys think?  What types of legal issues (if any) are involved with bartering sites?  Anyone willing to swap a “Alf on Melmac” pog for a “Alf – stop eating my cat” pog?

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