Startup #37 – Wink Blink

Surprise, surprise, another dating site idea!  This one is based on some compatibility theories outlined by Malcolm Gladwell in Blink (and elsewhere). The basic idea is instead of finding a soulmate by browsing photos and horoscope details, users could find matches based on their subconscious similarities.Users would be shown a rapid series of pictures, text, music snippets, etc.. and would have to 5 seconds to give a knee-jerk love it/hate it response. After completing the test, users would be shown potential dates who gave the same responses. Users could also invite their friends to take the test and see what their “compatibility percentage” is. This is also simple enough to do via cell phone or as a viral MySpace widget as well.

Happy Friday everyone, moving day for me.  Looking forward to doing some posts live from Vegas at the MIX 07 conference starting Sunday!

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