New Startup Case Study:

I got the following Email this evening:


Just a note to tell you about, a recent startup you may want to abuse in your blog. Anyone can complain about anything and everything at MyBiggestComplaint.

Rip us, shred us, love us. We don’t care.

Thanks in advance.

Tommy Smith

Aww, come on, man!  I’d never tear apart anyone who goes through all the effort to build out a site, no matter how crappy it might be.  And for the record, I dig the idea.  Probably the best way to describe it is Truemors for whiners (kidding!).  It’s pretty simple, really.  Users can post complaints from a variety of different interfaces (web, SMS, Email), complaints can contain text, pictures, videos, etc…

These guys have done a few things right.  First, the complaints that are on the first page are entertaining.  My guess is that they pulled a Reddit and did a lot of the initial site content themselves.  Note to any future user-generated content site creators – this is a great idea. 

Second, they are contacting Z-list bloggers such as myself to build buzz, which is a great way to build some Google Juice.  Third, they did not use any Web 2.0 image reflection effects.  Anywhere.  Man, if there’s one thing that really gets my goat, it’s all these reflection effects that are popping up all over the place…if you want to read the rest of this rant, head on over to and check it out.  🙂 


One response to “New Startup Case Study:

  1. I wonder why they didn’t contact me 😦

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