Startup #65 – Wadoozle

pet.jpgThe other day I mentioned a great article on TechCrunch about virtual goods.  This is going to be the next big way to monetize an audience, and I’ve been brainstorming ideas around this concept non-stop for the past few days.  Here’s a good one that takes an existing idea, adopted for the new Facebook platform, and monetized around the virtual goods concept. 

The basic idea is a virtual pet that lives on your Facebook profile.  To start, the user would install a Facebook app which would create a little egg on their profile.  Each day the user (or the user’s friends) would need to fulfill the basic needs of the pet (i.e. keep the egg warm) in order to keep their pet healthy and growing.  Over time the egg would hatch into a little pet.  The pet could be a little lizard, a bird, an alien, a puppy, etc..  The user would not get to choose the type of pet they raise, so users would be looking forward to the day their egg hatches and wondering what type of pet they will get.  

I won’t go into too many details about the standard actions – check out the Tomagatchi Wikipedia entry for more info.  However, there are a few things that would make this service unique.  First, users would be able to help raise their friend’s Wadoozles by playing with them or feeding them if they notice it is hungry. 

Second, there would be a Wadoozle store for purchasing special items for your Wadoozle.  Users would start off with a limited number of store credits they could use for purchasing basic items (like a little hat or scarf).  Of course, if you wanted to purchase something a little more flashy, you could buy additional credits and really spoil your Wadoozle with toys like a sports car or diamond-studded hamster wheel.

What do you guys think?  I kind of like the name “Wadoozle” – you can do all sorts of fun double-entandres like “Invite your friends to come pet your Wadoozle!” or “Play with your Wadoozle every day to keep it healthy!”  Heheheh…   

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8 responses to “Startup #65 – Wadoozle

  1. This is a killer idea… if your friends don’t leave friendly remarks on the wall, can your pet take revenge on your behalf?

  2. Thanks, man. I was thinking about this and it might be fun to be able to raise evil pets. For instance, if your friends stop by your page and poke your pet with a virtual stick, it can get a bad attitude. You could even intentionally raise a bad Wadoozle and dress it up in spiked collars and devil’s horns and stuff..

  3. I think this is a fantastic idea, and I hate almost everything I come across in startupland. The pet could interact with other pets, you could have it have a its own friends and crushes and celebrate its birthday and crap like that. Launching this on it’s own would be really tough, but integrating it in to a place like facebook would give it a fair amount of traction and a decent chance to succeed. Good luck.

  4. Thanks, Colin, this is probably the one idea that I’d actually code up if I had the time/resources right now.

    BTW, I really enjoyed your blog. http://techstbooks.wordpress.com/

  5. Hey,
    I feel thats a great idea. The pet could also be integrated with other applications too say for example superwall where you’re pet could be posted on someone elses wall wishing them happy birthday using the birthday reminder of facebook.

    And yes, the site surely has another daily visitor, it’s awesome!

  6. Thanks Shubham! Stay tuned, you might be hearing more about this one soon… 🙂

  7. Thanks…we will “krib” it at our start up…pets are “Earned” through our educational portals…
    cool…keep the ideas flowing !

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