Pizza Hut to Adopt Model from “Startup Idea #3: Food Me”

I always did love this idea…

From my third-ever startup idea from this blog (and one of my all-time favorites, truth be told…)

There are lots of local restaurant sites out there. How to stand out? Simplify! Imagine a desktop widget that loops a series of tasty-looking pictures from nearby restaurants’ menus. The widget would show three things – the food, the price, and a “Food Me” button. If you see something that looks good, just click the button and the food will be delivered right to your office, home, dorm room, etc..

The set-up would be similar to Amazon’s one-click feature, where you enter your address and billing information, provide information about the type of food you generally like, etc.. Local restaurants would pay for the ability to market their food directly to “Food Me” users and work with a “Food Me” account manager to set everything up (menus, pictures, workflow for the restaurant to deliver food).

And here’s an interesting article from that describes Pizza Hut’s new approach to online pizza deliver:

Pizza Hut, the nation’s biggest pizza chain, also allows customers to order via text messaging and mobile Web. The unit of Yum Brands Inc. soon will unveil a new method for ordering pizzas, dubbed “Pizza Hut Shortcut,” that it says will be the fastest in the industry. Customers will be able to download a “widget” onto their computers that will let them place their favorite pizza orders with just one click.

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