<—sneak preview, stay tuned…
I’m gonna throw out a scenario, and see if you’ve been there before. You’re at a friend’s house or dinner party and someone breaks out a bottle of wine. You’re not that into wine, so you don’t recognize the bottle or the name of the vineyard, but you take one sip and you’re hooked. You ask the host for the name of the wine, but within an hour or so it slips your mind. And the next time you are at the store looking for some wine to bring to the next event, nothing looks even remotely familiar – so you just grab the bottle that has a picture of some cute animal engaging in a filthy habit.
Today’s idea is a mobile app that allows users to take a photo of a wine label for purchase online or to be stored later for purchase at a store.
And that’s pretty much it. Very similar to the “Amazon Remembers” app that allows you to take a photo of any product for future purchase on Amazon, but with wine-specific features such as Wine Spectator rankings or a tie in to a wine lover’s social network like Cork’d. Revenue can be derived from lead generation to the wine sellers or targeted wine advertising.
What do you guys think? Enough of a niche market to take advantage of the new gold rush? By the way, I’m seeing more and more evidence that 2009 will be the year that the touch interface breaks through to the mainstream. Start now – it’s gonna be huge.